For the privacy freak Social Media users Snapchat is the best bet. Though a recent controversy pulls the popularity of Snapchat down at a bog rate, still it’s counted as one of the big Social Media platforms. Branding and advertising on this can provide a big push to your social Media marketing, but as this app is a little bit different than WhatsApp and Facebook, we need to take special advantages of the bunch of users who are on Snapchat. Let me tell you Snapchat is widely famous for image sharing like Instagram, but it got an intuitive one to one and group chatting and calling features as well with some special features like auto-destructive messages, images, and screenshot alert, etc.
So while keeping the marketing campaign high, we need to focus on some interesting ways to reach users of this app.
Creative Ways for Brands to use Snapchat
Before we proceed, we need to understand the basic demand of the users. At first embed, this line in your head that all the users use this app for their privacy, so always try to relate the motive in every way you can.
Arrange contest to tease your viewers. Snapchat has an intuitive feature for drawing in the app itself and holding a drawing contest can be the best marketing gimmick. You can ask your followers to make some doodles, and you will pick some best snaps or doodles and reward the users with a discount coupon or physical gift, etc.
Extremely engaging tidbit:
Let me tell you one thing on mouth advertising. You may already know that word of mouth spread earlier than expected. And it’s considered as the best way of marketing to get loyal customers.
You can share a series of images to encourage your followers to vote on the best “product-brand-image” etc. It can be a design also.
The strategy becomes very successful when someone declares that customers will get 10% OFF on the next purchase if he or she shares his or her images with the product in his or her Social Media timeline.
These are the new age marketing strategies for Snapchat. Try these and let us know what’s you take on these.
With more than 500 million monthly users, Instagram is now one of most visited photo sharing social network. It has immense potential if used correctly. That is the reason why most of the brands now focusing on spreading brand awareness on Instagram eventually getting a huge margin of sale. Almost all the small scale and large scale brand has their official Instagram account and those who haven’t got one will surely get by the end of this year.
This is enough to show how big of an opportunity this is for all the brands to spread their brand on this platform. If you are still not satisfied with the stats, here are few more to satisfy yours over expecting guts.
- Instagram experience more than 500 million active users per month.
- All Instagram users share 95 million photos combined everyday.
- The total like count is whopping 4.2 billion posts every day.
- A study says 33% of users end up buying the product that they have seen on their news feed.
- A whopping 75% people check the related website after seeing a product on their feed.
If you are still not satisfied with the important with the Instagram, then God knows what will satisfy you.
Every brand wants to climb the success ladder on Instagram, but very few make it out of it. The main reason behind the lack of appropriate tools that you need to become an Instagram sensation. Instagram provides very few stats which are decent for common people, but for a brand who wants see its product creating buzz around the Instagram, it sounds very few.
These are the 3 Instagram tools that you need to become a brand that almost all the Instagram knows about.
Simply Measured is one of the very few social analysis tools that help you pull down all the posts to show what has worked in the past weeks and what has not. This tool is perfect for all those business people. It can work for free for up to 25k followers and can help you to analyze what your past few weeks have been on Instagram. Obviously, if you have more follower, then you have to get their paid service.
Simply Measured is also simple to use, just authorize them your Instagram and few seconds and let them pull all the stats for you.
KeyHole is another Instagram tool that pulls data from the public account. It analyzes your follower growth, engagement on your recent post or campaign. KeyHole also tells you the most trending Hashtags, best filters for your business, the best time for your business account post, what country has more follower for you and many other that will eventual help you to evaluate your Instagram moves and how to overcome any obstacle.
This tool is helpfull for those who has fewer followers. With this tool, you can generate some fair amount of legit likes on your posts. You can get free likes and also some valuable follower who might be interested in your brand. It has both free and paid version, and you get choose depending on your own preferences.
Riding the success stare on Instagram require a bit of analyzing your own posts and customer behavior. With all the 3 tools mentioned above, you get to do those analyzing with ease which ultimately results in a brand that most of Instagram users will know.
Facebook has become one of the strong ways of outreach. Every established business makes an own page and promotes that socially. It increases visibility and sends strong social signals thus pulling the attentions of maximum numbers of users. Facebook pages are used to create a fan base as well. Along with the social presence, easy customer acquisition makes the companies promote their businesses through the Facebook Pages.
But managing the pages is not as easy as we scroll down to the news feed. It needs to be verified by the Facebook and requires all important information which is needed to run a fully proved business pages.
Set a complete page
Always set a complete page with all the necessary info on it. Don’t forget to add the “Impressum” in the appropriate area. It’s a new thing added to recognize corporate pages on Facebook. You can write up to 500 words about your business here. So fill it. With the latest update, without filling impressum, it becomes harder to get authentic “badge tick” from Facebook that identifies a page as “verified”.
Use different ways to share
You might have seen that there are many ways to share your contents. If you are running any contest or online shop, then you can create offers to grab attentions. While sharing an image, always add some lines with it. If you want to share any banner, then select “Image” option only. Promoting videos is another way to engage people with your contents.
Always promote your content to targeted audiences
Paid promotion is better because it provides more reach to the audiences. But do a proper homework about the zone you are targeting. Because targeting the areas where you don’t run your business, you will lose your money only. Whenever you are setting up ads specify the targeted area by the name of the country, the name of the state, gender, age group, etc. Thus Facebook provides optimum controls over your promotions if you think anything gets wrong then stop your promotion immediately. Don’t hesitate to try different methods to find out the optimum one by trial and error method but always choose a small fund for these.
Use memes and quotes
Sharing business things all time isn’t a great idea. You can share quotes of famous men and creating memes can be an excellent input. It does not matter what you are sharing, but that should be engaging enough. That’s all. Creative memes get a lot of socially shared thus creating another dimension of the reach of your page. What you need as a manager is visits at your business page and trickle down visits to your website.
That’s all, my friend. Don’t forget to write us about your thoughts on it. I am counting for your comments. Stay tuned.
Instagram is no more an app-based photo sharing network. With its latest update, it has changed the way of using it. Now you can share all of your moments using the mobile site on the go! The mobile site of Instagram has got a face over, and now you can easily do whatever you want even without the app installed on your phone!
The move is quite awesome of course because moving to an app the only service isn’t a great idea. India’s one of the renowned fashion site Myntra went fully app based before a year. But after that, it started generating huge loss because the desktop and browser traffic erased in this move and only loyal customers remained in the sale loop. Once it has analyzed the dip in sale volume in a huge manner, it got a reverse engineering, and the site was re-launched to tackle the disaster.
Apart from the up gradation of the mobile site Instagram officially released a brand new web app for iPad also! Try it and let us know your experience though we have written our experiences below so that you can get an idea what it is and moreover why it has come into existence!
Instagram’s new mobile site- new look, new functions
In earlier days the site was not that compelling. Users could not share images using the mobile site. It was available for managing account and to see the notifications and timeline view only. That’s all.
But now the game has been changed fully. You can do everything you used to do using your Instagram app.
For iPad Users- A few things
Earlier Instagram treats the tablets and iPads as a mobile device that’s why it does not allow users to access the info without installing the app for the iPhones. But in the recent update, the things have been changed fully, and users now can easily get into the account without having much troubles and hassle of viewing the things through a small fuzzy screen. User experiences have improved a lot regardless of the device you use and without the limitations in any operating system. Whether you use Android or iOS, you will get same fluidic experiences through the mobile app.
For iPad users a new update-
- You can now install the Instagram web app which allows you to post photos seamlessly without getting into the iPhone app. This new app is really a great boon but still a long way to go. The app is a little bit slow and does not have optimum visual appearances like profile grid show.
A good point to note-
- Instagram’s app consumes a lot of data to show you the timeline, stories, etc. But this new iPad app can work seamlessly on a slow network, and that’s why it’s considered as one of the best solutions for iPad right now.
Reddit is a name of genuine reader’s hub. More than 150 million eyeballs hit it every month that’s why promoting content on Reddit is a very good idea to engage geeky readers. If you want to raise your voice on something or want to promote your piece of writing with excellent references that may help to crack many tough nuts, then Reddit would be proven as a treasure trove.
Engaging people in Reddit is a little bit tricky and difficult than Facebook and other social media networks like Stumble upon etc. Reckless sharing of the same link, or anything may call a ban over your profile.
The tricky part is that before letting people know your things, we need to engage yourself into the Reddit. Reddit calculates everything starts from how many hours you are on Reddit, age of the profile you are using, kind of contents you are sharing, your engagement on different topics of others (activities like upvote, downvote, comments, etc.)
That’s why it’s a whole new world full of wisdom. Let me tell you one thing- you can be criticized a lot if you engage in anything that you don’t know properly or have shared something that’s not correct. That means readers here are more intelligent and passionate than any other social bridges. Clever people hit here and take advantages of the genuine readers.
Here what we will discuss is how to make your Reddit profile string so that you can share your pieces and can make your shared content to be seen by the Reddit users as well.
How to Make Reddit Profile Strong
Always share good content
Don’t bother to share shitty contents that may have false info or something that we are not sure about. Because people will engage with the piece, you shared and will give up vote for your excellent work and down vote if readers don’t find that useful enough to appreciate. The more upvote you get, the more your content moves forward towards the first page. The first page of results gets maximum exposures just like Google and Bing search!
Maintain healthy relations with Reddit friends
Yes, the toughest part is to make friendships with the contacts you are connected with. If you have shared anything useful on your profile, invite the persons connected with you to see that and to provide valuable feedback by providing comments and to appreciate by upvoting the content and by sharing them on their other social profiles like Facebook and Twitter, etc.
Design your website with faster load speed and beautiful navigation
The main part is to make an impression once the visitors go on the page where the actual content is. Always go for something that has a minimal design and fluidic navigation so that visitors don’t get confused once they entered into your website. Use graphs, infographics to make the page better.
That’s all. Let us know your thoughts around this. We will add your points too if found cool.
Stumbleupon made its way ahead of Facebook in early 2011 in terms of a number of visitors it sent to the content shared and had gone famous among the content marketers and naturally where quality rich contents are shared people gradually make their step ahead towards that. In today’s world where Facebook has surpassed everything, Stumbleupon is still is a network that holds hardcore readers and a bunch of creative people who share interesting things. We often find many things first at Stumbleupon.
Today we will discuss how to make Stumbleupon a power of driving visitors in the initial days of your website so that it can flourish as a genuine site on the domain it works. Fortunately, if your piece hit the “go viral” point, then your content will be everywhere on the web, and you will get an obvious exposure.
Let’s start with the basic things first- the profile.
Make your comprehensive profile:
Set your profile in a professional way, I mean to say it should look like a complete profile with some compelling images and all the necessary information at the proper places. Make sure that you have only one Stumbleupon profile. Having multiple accounts may create a lot of issues. So avoid this black hat trick- don’t use multiple profiles from a single device.
Add Stumbleupon toolbar in your browser:
Add the toolbar so that you can share your piece with a single click. That’s all. Be smart and act smart to pull visitors quickly.
Make friends and connection:
The next step is to make contacts on Stumbleupon. Because without any contact if you keep sharing your things, you will be detected as a self-spammer and the piece you have shared may not get proper attentions from the algorithm used here. So always make contact before start sharing and ping everyone in your contact to provide necessary comments and share their thoughts while you post something on your profile. Simple, as the engagement goes up, your profile gets stronger. Once you get this done, you can start sharing links occasionally, and you will get big hits from Stumbleupon.
Make community and join the different community:
Don’t be alone in Stumbleupon. Once you make friends, try to join the various popular groups and communities. Once you have decided something to go with, start building your own communities slowly. Always be active by commenting on the posts and images shared in these groups and communities. Thus your profile gets stronger day by day, and Stumbleupon recognizes you as a legitimate member of it. You can share links, but it should not be excessive at all. Always check this thing. Otherwise, you will be hit in a few weeks on Stumbleupon.