Month: July 2017


How to Use Instagram LIVE Creatively


Instagram has become a common platform where people share their stories and images. After flowing with the initial features for some years, it introduced Instagram Live that opened several other doors to promote your personal views and brands easily. Being a social media platform, Instagram can also be used creatively for promotions.

Use Instagram Live Creatively

We are gonna discuss the same here-

How to use Instagram LIVE creatively

1. Relate day to day things:

If you want to take your talent to a next level, then a day in the life series may be the best option for you. You can start with something that you usually use to see in your work spaces. Starting from the numbers of the cups of coffee to meeting room gossip you need to think about everything a simple man does every day. Try to personalize these things so that these can be blended easily with your contents. Always find something people are comfortable with.

 2. Start interesting tutorials:

Tutorials have been the greatest points of interest for everyone, and we can use these as interest creating funnels for the visitors. Recently food bloggers and craft bloggers gained huge popularity; it would be the videos (do it yourself videos). But this creativity can be extended too many other things easily. Always research with your contents and remove the unnecessary things that may make the whole video nasty. Be specific and informative and create the video to the point.

3. Make Yourself a Thought Leader:

Start your contents as you are telling a story because viewers don’t love to read uninteresting guides. To engage them always start the content in a storytelling style. In the content share tips, ideas and solutions for the problems and provide your opinions. Always touch the other processes apart from the style you are showing and describe why the process you have chosen is the best.

4. Don’t make your content too lengthy:

Another point to remember is to make the content crisp and to the point. If you’re making any DIY video, then keep it limited to “5-6” minutes. You can make the unnecessary steps to pass in speed. Check some highly engaging and popular DIY videos on YouTube and see what the limitations in you are.

It’s all about how creative you are in making content and sharing strategies.

5. Do Instagram Live Sessions:

Nowadays everyone loves Instagram live than the Instagram stories because it’s easy to remember and we don’t have to put effort to read the whole thing. That’s why video sharing is better than writing stories. Another secret I should tell you- “Live” or “Instagram Live” drives more traffics than usual video sharing- it’s an algorithmic tweak- nothing else. Try it.

6. Get Audience Insights:

Always entertain your visitors. If someone messaged you, then you should reply the message. Don’t forget to add a warm regard at the end!


Free Social Media Analyse Tools That Every Social Marketer Must Use


Social Medias have become major marketing arena since Facebook got billions of active users worldwide and us as social being got more engaged with each other through the social platforms and brands got a specialty platform to advertise their products and service with utmost precision. For any advertising monitoring, the campaigns are very important because you can easily track your expense and customer acquisition rate. But maximum tools are too costly that you keep your way out of this. But there are still many handy apps and tools that let you track the things easily.

best social media analyse tools

Free social media analyze tools

Hootsuite:

Hootsuite is famous as one of the best free social media tracking and sharing tools. Using this you can cover many Social Media accounts including Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Google+ together and can keep track engagement easily just from a single dashboard. The free version provides weekly reports and the options of delegating tasks and sending messages to individual and in groups as well is just kickass.

Addictomatic:

If you guys are handling a lot of social media platforms at a time then it may be the best bet for you because you can aim towards multiple social media platforms at a time and can extract the data to analyze whether your advertising campaign is going well or not. It supports a variety of platforms like Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com and the exciting feature is that you can control all of these together.

Klout:

Klout-social-media-manager

We have taken Klout at second preference on our list of fee Social Media monitoring tool. It’s one of the most talked controversial monitoring tools. Some people hate this tool and claim that the scoring system is completely inaccurate and does not make any sense. And if you wanna try to keep in touch with the developer then you have landed yourself in an impossible task for sure. But our tests find it very useful as it provides ample data regarding influences and engagement of your posts on Twitter and Facebook as well. We have adjusted our target audience and got a healthy amount of positive growth in advertising.

 

HowSociable:

HowSociable is one of the handy tools to check your competitor presence on social Medias. As you know competitor, research is very important while you are tracking your advertisement programs. A free account on HowSociable helps to monitor competitors’ activity on twelve different social Media sites together with scores and all to see how you are performing.

Try these and let us know your experience. Let us know if you have any other site in your mind but one condition- it should be free to use!


Creative Ways for Brands to Use SnapChat for Their Benefit


SnapChat for Brands

For the privacy freak Social Media users Snapchat is the best bet. Though a recent controversy pulls the popularity of Snapchat down at a bog rate, still it’s counted as one of the big Social Media platforms. Branding and advertising on this can provide a big push to your social Media marketing, but as this app is a little bit different than WhatsApp and Facebook, we need to take special advantages of the bunch of users who are on Snapchat. Let me tell you Snapchat is widely famous for image sharing like Instagram, but it got an intuitive one to one and group chatting and calling features as well with some special features like auto-destructive messages, images, and screenshot alert, etc.

SnapChat Stats

These Stats Say All

So while keeping the marketing campaign high, we need to focus on some interesting ways to reach users of this app.

Creative Ways for Brands to use Snapchat

Before we proceed, we need to understand the basic demand of the users. At first embed, this line in your head that all the users use this app for their privacy, so always try to relate the motive in every way you can.

Contest:

contest makes brand to get exposure on snapchat

Arrange contest to tease your viewers. Snapchat has an intuitive feature for drawing in the app itself and holding a drawing contest can be the best marketing gimmick. You can ask your followers to make some doodles, and you will pick some best snaps or doodles and reward the users with a discount coupon or physical gift, etc.

Behind-the-scenes Strategy:

One of the best ways to taste the best out of the visitor’s capability to imagine. Don’t portray any celebrity as the brand ambassador, you can pick your customers instead and make someone brand ambassador for a month, share the images, and this may connect your customers emotionally. It’s a new way of marketing.

Extremely engaging tidbit:

Let me tell you one thing on mouth advertising. You may already know that word of mouth spread earlier than expected. And it’s considered as the best way of marketing to get loyal customers.

You can share a series of images to encourage your followers to vote on the best “product-brand-image” etc. It can be a design also.

The strategy becomes very successful when someone declares that customers will get 10% OFF on the next purchase if he or she shares his or her images with the product in his or her Social Media timeline.

These are the new age marketing strategies for Snapchat. Try these and let us know what’s you take on these.