For the privacy freak Social Media users Snapchat is the best bet. Though a recent controversy pulls the popularity of Snapchat down at a bog rate, still it’s counted as one of the big Social Media platforms. Branding and advertising on this can provide a big push to your social Media marketing, but as this app is a little bit different than WhatsApp and Facebook, we need to take special advantages of the bunch of users who are on Snapchat. Let me tell you Snapchat is widely famous for image sharing like Instagram, but it got an intuitive one to one and group chatting and calling features as well with some special features like auto-destructive messages, images, and screenshot alert, etc.
So while keeping the marketing campaign high, we need to focus on some interesting ways to reach users of this app.
Creative Ways for Brands to use Snapchat
Before we proceed, we need to understand the basic demand of the users. At first embed, this line in your head that all the users use this app for their privacy, so always try to relate the motive in every way you can.
Arrange contest to tease your viewers. Snapchat has an intuitive feature for drawing in the app itself and holding a drawing contest can be the best marketing gimmick. You can ask your followers to make some doodles, and you will pick some best snaps or doodles and reward the users with a discount coupon or physical gift, etc.
Extremely engaging tidbit:
Let me tell you one thing on mouth advertising. You may already know that word of mouth spread earlier than expected. And it’s considered as the best way of marketing to get loyal customers.
You can share a series of images to encourage your followers to vote on the best “product-brand-image” etc. It can be a design also.
The strategy becomes very successful when someone declares that customers will get 10% OFF on the next purchase if he or she shares his or her images with the product in his or her Social Media timeline.
These are the new age marketing strategies for Snapchat. Try these and let us know what’s you take on these.
With more than 500 million monthly users, Instagram is now one of most visited photo sharing social network. It has immense potential if used correctly. That is the reason why most of the brands now focusing on spreading brand awareness on Instagram eventually getting a huge margin of sale. Almost all the small scale and large scale brand has their official Instagram account and those who haven’t got one will surely get by the end of this year.
This is enough to show how big of an opportunity this is for all the brands to spread their brand on this platform. If you are still not satisfied with the stats, here are few more to satisfy yours over expecting guts.
- Instagram experience more than 500 million active users per month.
- All Instagram users share 95 million photos combined everyday.
- The total like count is whopping 4.2 billion posts every day.
- A study says 33% of users end up buying the product that they have seen on their news feed.
- A whopping 75% people check the related website after seeing a product on their feed.
If you are still not satisfied with the important with the Instagram, then God knows what will satisfy you.
Every brand wants to climb the success ladder on Instagram, but very few make it out of it. The main reason behind the lack of appropriate tools that you need to become an Instagram sensation. Instagram provides very few stats which are decent for common people, but for a brand who wants see its product creating buzz around the Instagram, it sounds very few.
These are the 3 Instagram tools that you need to become a brand that almost all the Instagram knows about.
Simply Measured is one of the very few social analysis tools that help you pull down all the posts to show what has worked in the past weeks and what has not. This tool is perfect for all those business people. It can work for free for up to 25k followers and can help you to analyze what your past few weeks have been on Instagram. Obviously, if you have more follower, then you have to get their paid service.
Simply Measured is also simple to use, just authorize them your Instagram and few seconds and let them pull all the stats for you.
KeyHole is another Instagram tool that pulls data from the public account. It analyzes your follower growth, engagement on your recent post or campaign. KeyHole also tells you the most trending Hashtags, best filters for your business, the best time for your business account post, what country has more follower for you and many other that will eventual help you to evaluate your Instagram moves and how to overcome any obstacle.
This tool is helpfull for those who has fewer followers. With this tool, you can generate some fair amount of legit likes on your posts. You can get free likes and also some valuable follower who might be interested in your brand. It has both free and paid version, and you get choose depending on your own preferences.
Riding the success stare on Instagram require a bit of analyzing your own posts and customer behavior. With all the 3 tools mentioned above, you get to do those analyzing with ease which ultimately results in a brand that most of Instagram users will know.
Facebook has become one of the strong ways of outreach. Every established business makes an own page and promotes that socially. It increases visibility and sends strong social signals thus pulling the attentions of maximum numbers of users. Facebook pages are used to create a fan base as well. Along with the social presence, easy customer acquisition makes the companies promote their businesses through the Facebook Pages.
But managing the pages is not as easy as we scroll down to the news feed. It needs to be verified by the Facebook and requires all important information which is needed to run a fully proved business pages.
Set a complete page
Always set a complete page with all the necessary info on it. Don’t forget to add the “Impressum” in the appropriate area. It’s a new thing added to recognize corporate pages on Facebook. You can write up to 500 words about your business here. So fill it. With the latest update, without filling impressum, it becomes harder to get authentic “badge tick” from Facebook that identifies a page as “verified”.
Use different ways to share
You might have seen that there are many ways to share your contents. If you are running any contest or online shop, then you can create offers to grab attentions. While sharing an image, always add some lines with it. If you want to share any banner, then select “Image” option only. Promoting videos is another way to engage people with your contents.
Always promote your content to targeted audiences
Paid promotion is better because it provides more reach to the audiences. But do a proper homework about the zone you are targeting. Because targeting the areas where you don’t run your business, you will lose your money only. Whenever you are setting up ads specify the targeted area by the name of the country, the name of the state, gender, age group, etc. Thus Facebook provides optimum controls over your promotions if you think anything gets wrong then stop your promotion immediately. Don’t hesitate to try different methods to find out the optimum one by trial and error method but always choose a small fund for these.
Use memes and quotes
Sharing business things all time isn’t a great idea. You can share quotes of famous men and creating memes can be an excellent input. It does not matter what you are sharing, but that should be engaging enough. That’s all. Creative memes get a lot of socially shared thus creating another dimension of the reach of your page. What you need as a manager is visits at your business page and trickle down visits to your website.
That’s all, my friend. Don’t forget to write us about your thoughts on it. I am counting for your comments. Stay tuned.