Category: tips


How to Use Instagram LIVE Creatively


Instagram has become a common platform where people share their stories and images. After flowing with the initial features for some years, it introduced Instagram Live that opened several other doors to promote your personal views and brands easily. Being a social media platform, Instagram can also be used creatively for promotions.

Use Instagram Live Creatively

We are gonna discuss the same here-

How to use Instagram LIVE creatively

1. Relate day to day things:

If you want to take your talent to a next level, then a day in the life series may be the best option for you. You can start with something that you usually use to see in your work spaces. Starting from the numbers of the cups of coffee to meeting room gossip you need to think about everything a simple man does every day. Try to personalize these things so that these can be blended easily with your contents. Always find something people are comfortable with.

 2. Start interesting tutorials:

Tutorials have been the greatest points of interest for everyone, and we can use these as interest creating funnels for the visitors. Recently food bloggers and craft bloggers gained huge popularity; it would be the videos (do it yourself videos). But this creativity can be extended too many other things easily. Always research with your contents and remove the unnecessary things that may make the whole video nasty. Be specific and informative and create the video to the point.

3. Make Yourself a Thought Leader:

Start your contents as you are telling a story because viewers don’t love to read uninteresting guides. To engage them always start the content in a storytelling style. In the content share tips, ideas and solutions for the problems and provide your opinions. Always touch the other processes apart from the style you are showing and describe why the process you have chosen is the best.

4. Don’t make your content too lengthy:

Another point to remember is to make the content crisp and to the point. If you’re making any DIY video, then keep it limited to “5-6” minutes. You can make the unnecessary steps to pass in speed. Check some highly engaging and popular DIY videos on YouTube and see what the limitations in you are.

It’s all about how creative you are in making content and sharing strategies.

5. Do Instagram Live Sessions:

Nowadays everyone loves Instagram live than the Instagram stories because it’s easy to remember and we don’t have to put effort to read the whole thing. That’s why video sharing is better than writing stories. Another secret I should tell you- “Live” or “Instagram Live” drives more traffics than usual video sharing- it’s an algorithmic tweak- nothing else. Try it.

6. Get Audience Insights:

Always entertain your visitors. If someone messaged you, then you should reply the message. Don’t forget to add a warm regard at the end!


How to Manage Business Facebook Page


Facebook has become one of the strong ways of outreach. Every established business makes an own page and promotes that socially. It increases visibility and sends strong social signals thus pulling the attentions of maximum numbers of users. Facebook pages are used to create a fan base as well. Along with the social presence, easy customer acquisition makes the companies promote their businesses through the Facebook Pages.

But managing the pages is not as easy as we scroll down to the news feed. It needs to be verified by the Facebook and requires all important information which is needed to run a fully proved business pages.

Set a complete page

Always set a complete page with all the necessary info on it. Don’t forget to add the “Impressum” in the appropriate area. It’s a new thing added to recognize corporate pages on Facebook. You can write up to 500 words about your business here. So fill it. With the latest update, without filling impressum, it becomes harder to get authentic “badge tick” from Facebook that identifies a page as “verified”.

Use different ways to share

You might have seen that there are many ways to share your contents. If you are running any contest or online shop, then you can create offers to grab attentions. While sharing an image, always add some lines with it. If you want to share any banner, then select “Image” option only. Promoting videos is another way to engage people with your contents.

Always promote your content to targeted audiences

Paid promotion is better because it provides more reach to the audiences. But do a proper homework about the zone you are targeting. Because targeting the areas where you don’t run your business, you will lose your money only. Whenever you are setting up ads specify the targeted area by the name of the country, the name of the state, gender, age group, etc. Thus Facebook provides optimum controls over your promotions if you think anything gets wrong then stop your promotion immediately. Don’t hesitate to try different methods to find out the optimum one by trial and error method but always choose a small fund for these.

Use memes and quotes

Sharing business things all time isn’t a great idea. You can share quotes of famous men and creating memes can be an excellent input. It does not matter what you are sharing, but that should be engaging enough. That’s all. Creative memes get a lot of socially shared thus creating another dimension of the reach of your page. What you need as a manager is visits at your business page and trickle down visits to your website.

That’s all, my friend. Don’t forget to write us about your thoughts on it. I am counting for your comments. Stay tuned.