Instagram has become a common platform where people share their stories and images. After flowing with the initial features for some years, it introduced Instagram Live that opened several other doors to promote your personal views and brands easily. Being a social media platform, Instagram can also be used creatively for promotions.
We are gonna discuss the same here-
How to use Instagram LIVE creatively
1. Relate day to day things:
If you want to take your talent to a next level, then a day in the life series may be the best option for you. You can start with something that you usually use to see in your work spaces. Starting from the numbers of the cups of coffee to meeting room gossip you need to think about everything a simple man does every day. Try to personalize these things so that these can be blended easily with your contents. Always find something people are comfortable with.
2. Start interesting tutorials:
Tutorials have been the greatest points of interest for everyone, and we can use these as interest creating funnels for the visitors. Recently food bloggers and craft bloggers gained huge popularity; it would be the videos (do it yourself videos). But this creativity can be extended too many other things easily. Always research with your contents and remove the unnecessary things that may make the whole video nasty. Be specific and informative and create the video to the point.
3. Make Yourself a Thought Leader:
Start your contents as you are telling a story because viewers don’t love to read uninteresting guides. To engage them always start the content in a storytelling style. In the content share tips, ideas and solutions for the problems and provide your opinions. Always touch the other processes apart from the style you are showing and describe why the process you have chosen is the best.
4. Don’t make your content too lengthy:
Another point to remember is to make the content crisp and to the point. If you’re making any DIY video, then keep it limited to “5-6” minutes. You can make the unnecessary steps to pass in speed. Check some highly engaging and popular DIY videos on YouTube and see what the limitations in you are.
It’s all about how creative you are in making content and sharing strategies.
5. Do Instagram Live Sessions:
Nowadays everyone loves Instagram live than the Instagram stories because it’s easy to remember and we don’t have to put effort to read the whole thing. That’s why video sharing is better than writing stories. Another secret I should tell you- “Live” or “Instagram Live” drives more traffics than usual video sharing- it’s an algorithmic tweak- nothing else. Try it.
6. Get Audience Insights:
Always entertain your visitors. If someone messaged you, then you should reply the message. Don’t forget to add a warm regard at the end!
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